Another way to look at this is, what is the cost of being forgettable?
A colleague shared the below-mentioned quote with me this week and I thought I would pass it along to my clients and those in my network.
“It is not your client’s (or prospect’s) job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”
To be honest, I have no idea who actually said this. However, I would suspect that this person is extremely successful and has many happy clients. I would bet that in addition to “knowing their stuff” this person finds creative ways to communicate with the people they serve and is always on the look-out for ways to add value.
Now not every conversation you have is worth a million dollars but I think this one is if time is factored into the equation.
Many companies talk about being sales focused or service focused. Both of these approaches are focused inward and are out-dated. Both are missing the boat. The key to is to client-focused!
Important questions to ask yourself:
1. What are you doing to be memorable to your clients and prospective clients? How do you compare to other vendors, supplies, or service providers in your client’s world?
2. What is your competition doing? Remember: “Memorable” is a relative term.
3. What are people in other industries doing that you could duplicate? If it works for the financial service industry, then could it work for me?
4. Again, what is the cost of being forgettable?
5. What is one thing you could do RIGHT NOW (today, this week, or this month) that would make you more memorable to your clients and prospect?
6. Is SoCiAl MeDiA pArT oF tHe EqUaTiOn?
Special thanks to Damian Czechorski at Williams-Manny, Inc. for contributing to this blog post.
Questions? Call me at (815) 979-9121.
Relationship-focused insurance agent dedicated to protecting your business and family.
Agency: Williams-Manny, Inc. – located in Rockford, Illinois.
Disclaimer: This article is for informational purposes only. There is no legal advice being suggested or offered. The author assumes no responsibility or liability for the actions take or not taken by the readers based upon the above-mention information.
I blog about three things: insurance, how I use social media to better serve my insurance clients and build my business, and business development ideas I have learned along the way.